Must A Wannabe Influencer Friend Cease Exploiting People for Material?

The Prosecution: Beth

Sometimes she films me while having a meal. It's jarring to spot myself on her social media – it’s like a sudden shock.

My best friend of 10 years, she, labels herself the “content queen”. It can be amusing for a short while, but it strains our friendship.

She is an extrovert, there's a constant urge the need to record everything all the time. When we eat out, her motto is, “The camera eats first,” and snaps pictures with bright lighting, which induces embarrassment. It's unpleasant when strangers see her performing for the camera – I experience secondhand embarrassment. Another annoyance is because the food gets cold.

She's not quite an online personality yet, but she is trying to be. She makes vlogs about living in our city, her daily routine, and her styling career. The material is quality, credit where it's due, but I don’t want to be involved. Sometimes I'm captured while dining, or just accompanying her. Later, I appear on her feed later, and it comes like a surprise: I might be bare-faced, an awkward face or be captured mid-bite. It’s uncomfortable.

Marielle also anticipates that I will to record her at inconvenient times. Often I'm in conversation to someone else, or we’ll just be spending time in the street. I feel like our friendship has turned into me serving as her free crew. She has the means to hire someone if she wanted high-quality content. When I brought up my discomfort about the situation, she brushed it off. I've been invited to a couple of industry functions, which was nice, but that doesn’t make up for all the energy I spend helping her make content.

I’m grateful that she has helped me with my career in design, but I don’t want our connection to become just a ledger of favours. I don't believe she's insincere or inauthentic, but at times I feel that if recording starts, we will begin acting in a way that presents a favorable image for her channel.

Her directive is, “OK, look happy!” and film me smiling with another. It feels forced. It's crucial her to recognize that our 10-year friendship still has boundaries. I enjoy spending time with her, but I also desire to experience it without being filmed, altered, or posted for an viewers. I am not a prop for her online persona.

The Defence: Marielle

I hope my friend to see that the creations we produce together can get us a foot in the door.

I am passionate about shooting content. It’s not just a hobby; it’s part of who I am. Producing content and sharing my life online allows me to express myself and connect with people in new ways.

I wouldn't label myself as a full influencer yet, but it’s smart to generate income from your passions. I look up to people on social platforms who execute that style of informal, self-made content creation.

Creating content is my version of engaging with life: noticing the details, posting them with an viewership that appreciates the art behind it. It's never my aim to make Beth uneasy. Taking her to professional gatherings was my method of sharing opportunities, giving her a chance to witness behind-the-scenes moments that could help her career in design too. That’s not leverage, it's simply being realistic.

I’d still take her to these events even if she refused to assist me, but I want her to see what the content we make together can achieve: an opening. I know not all people likes being filmed, but often spontaneity is what makes content authentic. Appearing on video occasionally is part and parcel of being my companion. I would delete anything she requested, but she has never asked yet.

I don’t expect anybody to be my private videographer, but companions help each other in small ways. I thought recording a short video here or there would be enjoyable for Beth. Creativity thrives in partnership, and having Beth around makes endeavors lively and enjoyable. I never force her to participate in anything, and I would never intentionally embarrass her. But filming together occasionally is part of how I record our time together.

I value Beth’s friendship profoundly and want to avoid content creation to come between us. I am ready to compromise: like requesting permission before filming, and steering clear of shots that might make her self-conscious.

This is not about control, it's regarding expressing my perspective while still considering hers. Clearly content creation is not a substitute for genuine friendship: it’s just part of how I experience life and I desire her to be involved in a way that’s agreeable for both of us.

Outside Perspectives: Public Sentiment

Is it right for her to stop recording herself and her friend when they are out together?

There’s nothing more excruciating than having a companion point a camera at you. I understand that it's her passion, but I wouldn't ask friends come to my workplace. Maybe she can find influencer friends to create content with. Given the uncertain future of technology, personal relationships are the only thing we have – cherish them!
A respondent, 25

If you’re doing something professionally, you can’t ask your friends for help every time, even if they have helped previously. If Marielle loves creating, that doesn’t mean everyone around her is willing material. She needs to respect her friend's personal space.
Ankit, 26

She may enjoy producing videos and displaying her life publicly, but it isn't for everybody. It’s nice she has helped Beth’s career, but she needs to hear what her friend desires.
A commenter, 27

It seems like you care about each other, so hold on to that and ensure it’s the priority in your friendship. Foster some real memories, where genuine feelings are preserved, not online archives. Even public figures who seem to share their worlds actually have more secrecy than it appears.
Sarah, 53

Marielle appears to be not fully engaged nor authentic when they're together – she’s working. Both seem confused as to where the line is. The solution lies not in trying to alter one another, but in each establishing clear limits around what feels acceptable to them and determining if there is an mutually agreeable middle ground.
Barbara, 71

Now You Be the Judge

In an online poll: has she been over-exposing their friendship?

Jeremiah Brown
Jeremiah Brown

A tech journalist and digital strategist with over a decade of experience covering emerging technologies and startup ecosystems across Europe.